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A logo design that cares
Every so often a project comes along that gets us right in the feels. OMU was such a project.
“No single topic concerning people, animals or the environment can be disassociated from the rest.” The Omu mission statement depicts their philosophy and field of action and it served as the main source of inspiration in creating their visual identity.
We were honored to take on this project pro bono and contribute to their mission. It made all of us feel that we’re part of something bigger.
OMU means ‘together’ and ‘unity’ in Ancient Greek.
We wanted the logo to have a holistic feel to it, while depicting OMU’s values of unity, fellowship, and contribution as a way of approaching the ever-changing and ever-challenging issues that our society faces.
It’s this sense of caring that became our conceptual centerpoint.
The logo naturally transformed in two hands holding each other in a circle, a universal and recognisable symbol of affection. It assumes various forms, somewhat reminiscent of a puzzle.
All the pieces, people, animals, and natural elements complete each other and exist as a whole. We turned the individual parts of the logo into a harmonious pattern which appears in various applications of their corporate identity.