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A creative jewelry artist, a multifaceted brand identity
Spiros Kanakis is a jeweler, a true craftsman, with shops all around Greece.
On the occasion of opening a new shop in Heraklion he reached out to us for redesigning his brand’s visual identity.
His name, which has served as the brand logo throughout the years, remained our main focus.
Minimal yet versatile, just like his designs, our concept allows for several applications.
We opted for a central abstract element that transforms into various minimal jewel forms, while retaining a visual integrity.
The visual design is dressed in sand and blue hues, offering an elegant alternative to the classic black and white, and accentuating the chic luxury of his creations.
The variety of the implementations serve to accentuate the precious works both in the physical as well as the digital encounter.