Year

2021

Client

Pulp wine ApS

awards
Year

2021

Client

Pulp wine ApS

A character-based identity that takes many forms

Pulp is a wine pop up store located in Copenhagen, Denmark.


No items found.

Behind this store is an accomplished sommelier with great experience and a positive attitude.  Having worked at Relæ, Noma and Vivino, Russell, the owner, now dreams of a space to host all about wine.

For this project we decided to follow the adventures of Pulp, a comic character with a warm and funny feel!

This character-based identity was inspired by the cartoons of the 20s and 30s and gave the tone for the whole image, fusing the distinct look with the typography of the logo.

Since Pulp is a soft, shapeless mass of material, we had all the freedom to squash and stretch him, achieving the distinct look that is so beloved in cartoon characters.

We kept the color palette simple, using the classic black and white, paired with earthy tones of craft paper, wood, and other raw material used as a background.

Trine Rask’s typeface Slik was used for all related applications, to further accentuate the breezy character of the branding.

MEET
let's
Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 28772840
ioanna@lazysnail.design
COLLABS:
MEET
let's
Jannik Weylandt
Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 53852840
jannik@lazysnail.design
COLLABS:
MEET
let's
Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece


T +30 2810344750
maro@lazysnail.design
COLLABS:
Need our point of view? Let’s go through your needs in one insightful free hour.
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Year

2021

Client

Pulp wine ApS

awards
Year

2021

Client

Pulp wine ApS

A character-based identity that takes many forms

Pulp is a wine pop up store located in Copenhagen, Denmark.


Behind this store is an accomplished sommelier with great experience and a positive attitude.  Having worked at Relæ, Noma and Vivino, Russell, the owner, now dreams of a space to host all about wine.

For this project we decided to follow the adventures of Pulp, a comic character with a warm and funny feel!

This character-based identity was inspired by the cartoons of the 20s and 30s and gave the tone for the whole image, fusing the distinct look with the typography of the logo.

Since Pulp is a soft, shapeless mass of material, we had all the freedom to squash and stretch him, achieving the distinct look that is so beloved in cartoon characters.

We kept the color palette simple, using the classic black and white, paired with earthy tones of craft paper, wood, and other raw material used as a background.

Trine Rask’s typeface Slik was used for all related applications, to further accentuate the breezy character of the branding.

MEET
let's
Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 28772840
ioanna@lazysnail.design
COLLABS:
MEET
let's
Jannik Weylandt
Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 53852840
jannik@lazysnail.design
COLLABS:
MEET
let's
Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece


T +30 2810344750
maro@lazysnail.design
COLLABS:
Need our point of view? Let’s go through your needs in one insightful free hour.