For the logo design, we played around with the Pangram Typeface, altering the letters and creating a new look that gives the feeling of browsing through a wardrobe.

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We used a set of cropped shapes out of the logo in order to create a recognizable and crisp pattern. These elements were then implemented in multiple applications such as packaging and stationery, visually unifying the branding aspects and always referring back to the core identity in a subtle manner.

The nude palette refers to the various skin tones while simultaneously allowing the products to pop.

What is more, we crafted a family of icons that are fully integrated into the store’s aesthetics and inform the customers about the products’ specifications and general characteristics.

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Certain guidelines set by Happier pushed us further into thinking outside the box and creating a set of bespoke solutions on the visual aspect.

Once we reached a decision on the content flow and the overall look, a Shopify PLUS Partner took over for the theme customization development.

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The carefully cropped photographs, the custom iconography and the voluptuous, bold design shapes came together in a distinct visual identity.

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Referencing the values of the company we created the signature…happier look.