Services
Year
2021
Client
iToocan SA
awards
ServiceS
Year
2021
Client
iToocan SA
Visual identity for a brand that gets you going
iToocan is a sportswear and athleisure brand with an online and phygital store that embraces diversity and aims at empowering people to live an active life.
The logo and visual identity were crafted to portray precisely that; getting fit can be fun!
The brand’s spirit animal, the toucan, is the main protagonist.
We built the logo on a custom typography that works like a puzzle, allowing for the toucan to be formed through the letter shapes.
Appearing throughout the overall identity, individually or as a pattern, these letter shapes unify the final look and differentiate it from competition.
We went bold with the palette, achieving the exotic and energetic look that expresses what iToocan is all about.
For the packaging, stationary, bags, and shipping boxes we focused on the reusability of the shipping materials.
We came up with tag labels, thank you notes and boxes that can be repurposed as workout planners, water intake logs and other journaling tools.
This way, once the consumer unpacks the item they chose, they are actively invited to engage in a more healthy living while also putting in good use the usually discarded wrapping and packaging materials.
see relevant work
see relevant work
MEET
let's
Jannik Weylandt
Managing Director - Partner
Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark
T +45 53852840
Managing Director - Partner
Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark
T +45 53852840
jannik@lazysnail.design
COLLABS:
Let’s get together!
Please fill in the contact form and we will reach out to you. We can either arrange an online meeting or, even better, a face-to-face meetup.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Let’s get together!
Please send us an email and we will reach out to you. We can either arrange an online meeting or, even better, a face-to-face meetup.
Don't forget to include the most significant information about you & your project, such as: Full Name / Company Name & domain / email / Country & your message about your request.
Don't forget to include the most significant information about you & your project, such as: Full Name / Company Name & domain / email / Country & your message about your request.
services
about us
