Services

#branding

#print

Year

2021

Client

iToocan SA

awards

ServiceS

#branding

#print

Year

2021

Client

iToocan SA

Visual identity for a brand that gets you going

‍

iToocan is a sportswear and athleisure brand with an online and phygital store that embraces diversity and aims at empowering people to live an active life.

The logo and visual identity were crafted to portray precisely that; getting fit can be fun!

‍

The brand’s spirit animal, the toucan, is the main protagonist.

‍

We built the logo on a custom typography that works like a puzzle, allowing for the toucan to be formed through the letter shapes.

Appearing throughout the overall identity, individually or as a pattern, these letter shapes unify the final look and differentiate it from competition.

‍

We went bold with the palette, achieving the exotic and energetic look that expresses what iToocan is all about.

For the packaging, stationary, bags, and shipping boxes we focused on the reusability of the shipping materials.

‍

We came up with tag labels, thank you notes and boxes that can be repurposed as workout planners, water intake logs and other journaling tools.

This way, once the consumer unpacks the item they chose, they are actively invited to engage in a more healthy living while also putting in good use the usually discarded wrapping and packaging materials.

‍

Nikos Kazantzakis Museum

see relevant work

Nikos Kazantzakis Museum

see relevant work

MEET

let's

Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark

T +45 28772840

ioanna@lazysnail.design

COLLABS:

MEET

let's

Jannik Weylandt
‍Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark

T +45 53852840

jannik@lazysnail.design

COLLABS:

MEET

let's

Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece

T +30 2810344750

maro@lazysnail.design

COLLABS:

Need our point of view? Let’s go through your needs in one insightful free hour.

Let’s get together!

>info@lazysnail.design

services

Lazy snail ApS
Rådhusstræde 5, 1.
DK-1466
Copenhagen K
Denmark
T +45 5385 2840

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Services

#branding

#print

Year

2021

Client

iToocan SA

awards

ServiceS

#branding

#print

Year

2021

Client

iToocan SA

Visual identity for a brand that gets you going

‍

iToocan is a sportswear and athleisure brand with an online and phygital store that embraces diversity and aims at empowering people to live an active life.

The logo and visual identity were crafted to portray precisely that; getting fit can be fun!

‍

The brand’s spirit animal, the toucan, is the main protagonist.

‍

We built the logo on a custom typography that works like a puzzle, allowing for the toucan to be formed through the letter shapes.

Appearing throughout the overall identity, individually or as a pattern, these letter shapes unify the final look and differentiate it from competition.

‍

We went bold with the palette, achieving the exotic and energetic look that expresses what iToocan is all about.

For the packaging, stationary, bags, and shipping boxes we focused on the reusability of the shipping materials.

‍

We came up with tag labels, thank you notes and boxes that can be repurposed as workout planners, water intake logs and other journaling tools.

This way, once the consumer unpacks the item they chose, they are actively invited to engage in a more healthy living while also putting in good use the usually discarded wrapping and packaging materials.

‍

Nikos Kazantzakis Museum

see relevant work

Nikos Kazantzakis Museum

see relevant work

MEET

let's

Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark
‍

T +45 28772840

ioanna@lazysnail.design

COLLABS:

MEET

let's

Jannik Weylandt
Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark

T +45 53852840

jannik@lazysnail.design

COLLABS:

MEET

let's

Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece

T +30 2810344750

maro@lazysnail.design

COLLABS:

Need our point of view? Let’s go through your needs in one insightful free hour.

Let’s get together!

>info@lazysnail.design

Visual identity for a brand that gets you going

iToocan is a sportswear and athleisure brand with an online and phygital store that embraces diversity and aims at empowering people to live an active life.

The logo and visual identity were crafted to portray precisely that; getting fit can be fun!

The brand’s spirit animal, the toucan, is the main protagonist.

We built the logo on a custom typography that works like a puzzle, allowing for the toucan to be formed through the letter shapes.

Appearing throughout the overall identity, individually or as a pattern, these letter shapes unify the final look and differentiate it from competition.

We went bold with the palette, achieving the exotic and energetic look that expresses what iToocan is all about.

For the packaging, stationary, bags, and shipping boxes we focused on the reusability of the shipping materials.

We came up with tag labels, thank you notes and boxes that can be repurposed as workout planners, water intake logs and other journaling tools.

This way, once the consumer unpacks the item they chose, they are actively invited to engage in a more healthy living while also putting in good use the usually discarded wrapping and packaging materials.

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Visual identity for a brand that gets you going

iToocan is a sportswear and athleisure brand with an online and phygital store that embraces diversity and aims at empowering people to live an active life.

The logo and visual identity were crafted to portray precisely that; getting fit can be fun!

The brand’s spirit animal, the toucan, is the main protagonist.

We built the logo on a custom typography that works like a puzzle, allowing for the toucan to be formed through the letter shapes.

Appearing throughout the overall identity, individually or as a pattern, these letter shapes unify the final look and differentiate it from competition.

We went bold with the palette, achieving the exotic and energetic look that expresses what iToocan is all about.

For the packaging, stationary, bags, and shipping boxes we focused on the reusability of the shipping materials.

We came up with tag labels, thank you notes and boxes that can be repurposed as workout planners, water intake logs and other journaling tools.

This way, once the consumer unpacks the item they chose, they are actively invited to engage in a more healthy living while also putting in good use the usually discarded wrapping and packaging materials.

Cookie Settings