Services
Year
2022
Client
Forty Herbs
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ServiceS
Year
2022
Client
Forty Herbs
An ancient remedy receives a branding makeover
For centuries, a mix of forty kinds of herbs and greens was used in Crete as a natural remedy for all kinds of diseases. In fact, it was believed to prolong life.
FORTY HERBS revisits this tradition and creates a product that blends the old fashioned with the contemporary lifestyle.
Our task was to design the branding for their potable botanical extracts, telling their story and the story of this very ancient-old healthy practice.
With respect to the everlasting wisdom of tradition, FORTY HERBS presents a blend of nine organic native herbs, preserving their natural characteristics in terms of taste, aroma, and color with no additives, sugar, sweeteners, or preservatives.
Right before bottling, a touch of carbonation adds a sparkle to this special drinking experience.
It’s all about this bubbly feeling. Concept wise,we focused on the mouth effect FORTY HERBS gives you; healthy with a playful, fizzy twist, illustrated in a vintage style through a contemporary humorous way.
Different characters, from indigenous animals to mythical creatures, symbolize the tea's scrumptious taste and health benefits.
Following the company’s export plans, FORTY HERBS' labels host many different creatures and characters from different geographical regions.
Οur very first label reflects back on the island of Crete, the land of origin of the Forty Herb's recipe. And it couldn’t be anything else than the kri-kri (capra aegagrus creticus), a wild goat that can be found only in Crete.
One of the key characters that our labels host is the Green Man, a legendary being that represents the celebration of new life.
Present in many cultures around the world, he is a symbol of rebirth. Here, he comes bearing herbs as our tribute to nature, spring and healthy living.
One of the key characters that our labels host is the Green Man, a legendary being that represents the celebration of new life.
Present in many cultures around the world, he is a symbol of rebirth. Here, he comes bearing herbs as our tribute to nature, spring and healthy living.
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MEET
let's
Jannik Weylandt
Managing Director - Partner
Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark
T +45 53852840
Managing Director - Partner
Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark
T +45 53852840
jannik@lazysnail.design
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