Year

2023

Client

Charmist

awards
Year

2023

Client

Charmist

A packaging design with a touch of magic

Metamorphosis

The charmist drew inspiration from four iconic cocktails and transformed them into healthy cocktail mixers. Quite a transformation, right?

This sense of metamorphosis was our initial source of inspiration.

Visually, we tapped into the aesthetics of the roaring 20’s and art deco so as to add an element of vintage, while embracing the playfulness of the era. The illustrations used imitate that eras’ lino printing, adding an extra touch of edge and mystique.


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The Charmist is a sorcerer who takes animal forms that are revealed as the label unwraps.

The shapeshifting is captured in silk printing on each bottle and you can witness it by simply peeling off the label.  Each animal is inspired by the origin and history of each cocktail.

MEET
let's
A black and white headshot of Ioanna Drakaki she/her
Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 28772840
ioanna@lazysnail.design
COLLABS:
MEET
let's
A black and white headshot of Jannik Weylandt he/him
Jannik Weylandt
Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 53852840
jannik@lazysnail.design
COLLABS:
MEET
let's
A black and white headshot of Maro Tsagkaraki she/her
Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece


T +30 2810344750
maro@lazysnail.design
COLLABS:
Need our point of view? Let’s go through your needs in one insightful free hour.
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Year

2023

Client

Charmist

awards
Year

2023

Client

Charmist

A packaging design with a touch of magic

Metamorphosis

The charmist drew inspiration from four iconic cocktails and transformed them into healthy cocktail mixers. Quite a transformation, right?

This sense of metamorphosis was our initial source of inspiration.

Visually, we tapped into the aesthetics of the roaring 20’s and art deco so as to add an element of vintage, while embracing the playfulness of the era. The illustrations used imitate that eras’ lino printing, adding an extra touch of edge and mystique.


The Charmist is a sorcerer who takes animal forms that are revealed as the label unwraps.

The shapeshifting is captured in silk printing on each bottle and you can witness it by simply peeling off the label.  Each animal is inspired by the origin and history of each cocktail.

MEET
let's
A black and white headshot of Ioanna Drakaki she/her
Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 28772840
ioanna@lazysnail.design
COLLABS:
MEET
let's
A black and white headshot of Jannik Weylandt he/him
Jannik Weylandt
Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 53852840
jannik@lazysnail.design
COLLABS:
MEET
let's
A black and white headshot of Maro Tsagkaraki she/her
Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece


T +30 2810344750
maro@lazysnail.design
COLLABS:
Need our point of view? Let’s go through your needs in one insightful free hour.