Year

2024

Client

Al Madinah Heritage Company, Saudi Arabia

awards

iF DESIGN AWARD 2024

Year

2024

Client

Al Madinah Heritage Company, Saudi Arabia

Luxury packaging inspired by the grace of the Saudi Arabian date palms.

There’s nothing as indicative of an oasis quite like the image of palm trees in the scorching desert. It's these trees, the date palms, that stand unique in producing sweet fruit in the face of the elements. Their significance for the Arab culture is almost mythical, and they became our inspiration for this packaging of NUA, an ultra premium brand specializing in cultivating the world's finest dates. NUA is a subbrand of Al Madinah Heritage Company, a PIF company.

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Illustrating the trunk of a palm tree, STEM is a modular, stackable bonbonnière that feels utterly organic and intuitive in its use, while hiding a tremendous amount of sophistication in its technical creation. The design blends warm walnut wood and polished stainless steel,  in an aesthetically luxurious visual.

The chosen pattern holds a notable symbolic weight, as it only appears when a date palm is cultivated, directly referencing the symbiotic relationship between man and nature.

Specialists in three continents joined forces with our team in the crafting of this high-end product. In order to achieve the particular geometry and a seamless connection between the curvatures and interlocking of the forms, we used stamping and CNC milling techniques. Meant both as a storage as well as a presentation object, STEM allows space for each date, underlining the meticulous selection process that NUA follows.

There are multiple configurations to the use of the four date trays.

You may choose to present the full four-layer cylinder to your guests, use two layers to create a closed serving dish, or simply place the individual bowls directly on the table as shared or personal serving trays.

The product line of NUA aims to push the boundaries on what we consider luxury gifting, challenging the dominance of other brands and products. Conceptualized to be reused even after the consumption of its delicious content, it is a gift that can be truly cherished! Through craftsmanship, exclusive materials, and a design that speaks directly to the heart of Saudi culture, we were honored to bring to life their innovative market strategy.

That is, placing the dates right in the forefront, where they belong.

MEET
let's
A black and white headshot of Ioanna Drakaki she/her
Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 28772840
ioanna@lazysnail.design
COLLABS:
Industrial Designers: Sophus Bang & Mads Ingvorsen, R&D Consultant: Rambøll S.A. - Søren Peter Kristensen, 3D Artist: Dimitris Katsafouros
MEET
let's
A black and white headshot of Jannik Weylandt he/him
Jannik Weylandt
Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 53852840
jannik@lazysnail.design
COLLABS:
Industrial Designers: Sophus Bang & Mads Ingvorsen, R&D Consultant: Rambøll S.A. - Søren Peter Kristensen, 3D Artist: Dimitris Katsafouros
MEET
let's
A black and white headshot of Maro Tsagkaraki she/her
Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece


T +30 2810344750
maro@lazysnail.design
COLLABS:
Industrial Designers: Sophus Bang & Mads Ingvorsen, R&D Consultant: Rambøll S.A. - Søren Peter Kristensen, 3D Artist: Dimitris Katsafouros
Need our point of view? Let’s go through your needs in one insightful free hour.
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Year

2024

Client

Al Madinah Heritage Company, Saudi Arabia

awards

iF DESIGN AWARD 2024

Year

2024

Client

Al Madinah Heritage Company, Saudi Arabia

Luxury packaging inspired by the grace of the Saudi Arabian date palms.

There’s nothing as indicative of an oasis quite like the image of palm trees in the scorching desert. It's these trees, the date palms, that stand unique in producing sweet fruit in the face of the elements. Their significance for the Arab culture is almost mythical, and they became our inspiration for this packaging of NUA, an ultra premium brand specializing in cultivating the world's finest dates. NUA is a subbrand of Al Madinah Heritage Company, a PIF company.

Illustrating the trunk of a palm tree, STEM is a modular, stackable bonbonnière that feels utterly organic and intuitive in its use, while hiding a tremendous amount of sophistication in its technical creation. The design blends warm walnut wood and polished stainless steel,  in an aesthetically luxurious visual.

The chosen pattern holds a notable symbolic weight, as it only appears when a date palm is cultivated, directly referencing the symbiotic relationship between man and nature.

Specialists in three continents joined forces with our team in the crafting of this high-end product. In order to achieve the particular geometry and a seamless connection between the curvatures and interlocking of the forms, we used stamping and CNC milling techniques. Meant both as a storage as well as a presentation object, STEM allows space for each date, underlining the meticulous selection process that NUA follows.

There are multiple configurations to the use of the four date trays.

You may choose to present the full four-layer cylinder to your guests, use two layers to create a closed serving dish, or simply place the individual bowls directly on the table as shared or personal serving trays.

The product line of NUA aims to push the boundaries on what we consider luxury gifting, challenging the dominance of other brands and products. Conceptualized to be reused even after the consumption of its delicious content, it is a gift that can be truly cherished! Through craftsmanship, exclusive materials, and a design that speaks directly to the heart of Saudi culture, we were honored to bring to life their innovative market strategy.

That is, placing the dates right in the forefront, where they belong.

MEET
let's
A black and white headshot of Ioanna Drakaki she/her
Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 28772840
ioanna@lazysnail.design
COLLABS:
Industrial Designers: Sophus Bang & Mads Ingvorsen, R&D Consultant: Rambøll S.A. - Søren Peter Kristensen, 3D Artist: Dimitris Katsafouros
MEET
let's
A black and white headshot of Jannik Weylandt he/him
Jannik Weylandt
Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark


T +45 53852840
jannik@lazysnail.design
COLLABS:
Industrial Designers: Sophus Bang & Mads Ingvorsen, R&D Consultant: Rambøll S.A. - Søren Peter Kristensen, 3D Artist: Dimitris Katsafouros
MEET
let's
A black and white headshot of Maro Tsagkaraki she/her
Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece


T +30 2810344750
maro@lazysnail.design
COLLABS:
Industrial Designers: Sophus Bang & Mads Ingvorsen, R&D Consultant: Rambøll S.A. - Søren Peter Kristensen, 3D Artist: Dimitris Katsafouros
Need our point of view? Let’s go through your needs in one insightful free hour.