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Client
Tsatsakis S.A., Greece
Client
Tsatsakis S.A., Greece
Packaging deliciousness
Since 1998, Tsatsakis S.A. has been creating baking products inspired by the local tradition and the famous Cretan diet. Naturally, using nothing but pure ingredients.
Our yummy task was to create a brand-new logo and packaging design of the company’s rusks series.
We redesigned the company logo and the packaging keeping the recognizable name and enhancing it with elements that immediately refer to the origins of the product. A sense of freshness and the gastronomic tradition of Crete were our main sources of inspiration.
We followed a minimalistic approach, creating a clean cut package with a pop touch that aims at modernizing the series. The selected palette of white, yellow and black creates a fresh looking image that stands out on the shelves.
The oval cuts add a touch of transparency, putting the rusks in focus and catching the eye of the hungry rusk lover.