Sophus Bang is a Danish industrial designer with nearly two decades of experience shaping high-end products, including iconic pieces for Bang & Olufsen during his time at David Lewis Designers and Valeur Designers.

Sophus needed an identity that reflected his timeless approach to innovation—minimalist yet meticulous, innovative yet deeply human. And most importantly, it needed to feel true to him. As a designer with an uncompromising eye for detail and a deep appreciation for Nordic simplicity, Sophus values authenticity and function over anything showy or self-indulgent. Yet, he also welcomes a touch of playfulness, an edge that keeps things fresh.

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How do you craft a brand that embodies both the precision and warmth of its founder? 

Drawing from Nordic design principles, we sought to marry refined minimalism with playful innovation. We studied the visual language that defined Sophus’s approach—geometric precision, subtle curves, and a keen attention to detail—ensuring the brand spoke to values of reliability, versatility, and forward-thinking craftsmanship.

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The logo was designed as a collaborative canvas, where each letter contributes to an evolving story. The ‘S’—a nod to ‘Sophus’—is more than just a letter; it’s a dynamic form that embodies playfulness and adaptability. The structure is meticulously calculated yet avoids rigid symmetry, reinforcing Sophus’s spirit of innovation while maintaining clarity and curiosity.

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