Services
Year
2022
Client
Paralos SA
awards
ServiceS
Year
2022
Client
Paralos SA
An adaptable branding identity tailored for hospitality
Paralos is a contemporary hotel management company rooted in generational experience in tourism. They offer a fresh insight and a very broad set of services, covering every aspect of the needs of the contemporary hotelier.
Paralos saw their business booming and constantly expanding. With that came the need for a unifying visual identity that would both cover the broad spectrum of their services and benchmark them correctly in a very competitive market. So, we were called to action.
Their organic minimalism and clean-cut aesthetic instantly inspired us to create an elegant corporate look.
We took it from the start.
Our logo inspiration dates back to the 7th century BC.
Paralos actually was an ancient trireme ship, one of the six “holy vessels” of the Athenian Democracy. The logo design occurred as a blend of the Greek letter π, for the name Paralos, with the depiction of the iconic ship.
It was clear that we would follow a minimal identity that would resonate with the hotels’ aesthetics and allow for slight modifications to cover each need.
Sharp yet organic, the logo together with the hotel's monograms take the leading role in the branding.
In order to embrace the need for multiple implementations we opted for a deep blue palette, synonym of Greek hospitality, complemented with secondary colors that serve a different distinction. Paralos handles hotels and resorts of different categories, and each one of the categories is assigned to a different tint.
The design receives the final touch with a selection of a clean cut, sharp typography.
Hospitality design comes with a very broad selection of implementations for various uses. From corporate communication to products that are used on a hotel level and shared with the client.
It was one of our challenges to create a branding line that can be easily modifiable and always retaining a sophisticated feel across all the visual elements, from print to digital design.*
*The website was realized in collaboration with Eyewide developers.
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see relevant work
MEET
let's
Jannik Weylandt
Managing Director - Partner
Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark
T +45 53852840
Managing Director - Partner
Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark
T +45 53852840
jannik@lazysnail.design
COLLABS:
Web development by: Eyewide
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