Services
Year
2019
Client
Kiriakaki Antonia S.A.
awards
Red dot award 2020 packaging design
Pentawards bronze 2020
ServiceS
Year
2019
Client
Kiriakaki Antonia S.A.
Here's a work that sparks some positive thinking for the future.
Greens & Yellows is a new range of frozen vegan meals produced in Crete, while intended to be exported as well. Based on a traditional recipe, it combines the past with the future via the absolutely relevant notion of sustaining the environment and its natural resources through our lifestyle.
We were tasked with developing the strategy, name, visual identity, and packaging design of the new range.
Inspired by the natural ingredients abound in the Cretan landscape, we built the brand around the concepts of nature, innocence, and honesty. The brand and packaging design aim to resemble a typical Cretan experience- having your meal served straight after collection, sometimes by the farmer himself. Going for mouthwatering realism and eye catching colors, we used two illustration techniques: the photorealistic part for the product & fork and the vector art for the natural background of each bite. In naming the range of products, we wanted something that was both contemporary and visually connected to the actual meals. In order to give the logo an extra ‘pop’ touch, we opted for handmade lettering.
What we eat is a major component of our personal ecological footprint and reducing meat consumption can induce major change.
So eat your greens! And yellows :)
see relevant work
see relevant work
MEET
let's
Jannik Weylandt
Managing Director - Partner
Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark
T +45 53852840
Managing Director - Partner
Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark
T +45 53852840
jannik@lazysnail.design
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