Creating a packaging design that is easily recognisable

Services

#strategy

#naming

#branding

#packaging

Year

2017

Client

Savoidakis s.a.

awards

German Design Council Awards 2020

ServiceS

Year

2017

Client

Savoidakis s.a.

Product packaging that feels like home

‍

Savoidakis Bakery and Patisserie joined forces in creating a new baked goods range.

And it was our task to design the visual identity of these delicious products so that they would stand out on the shelf in grocery stores in Greece and abroad.

‍

Guided by their philosophy of “quality comes first, no matter what we do” we were to name the new range, develop the strategy, visual identity, positioning, and packaging design that could accommodate their ever expanding range of baked goods.

‍

So the challenge was to create a packaging design that would be easily recognizable as a brand, yet would still leave plenty of room for different products to be introduced into the range.

‍

Olimera means “all day” in Greek.

It stands for the fact that these products can be consumed at any point, as part of breakfast or a meal, or as a midday snack.

Dressed in white, the primary choice of color signifies the wholesome and pure ingredients used in the products.

‍

We added a light color palette to further accentuate the freshness associated with the bakery.

The key to our branding approach is the handwritten typography style.

Every single character is handcrafted, giving the packaging a personalized and homey feeling, while also differentiating among products within an ever expanding range and achieving shelf standout.

see relevant work

see relevant work

MEET

let's

Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark

T +45 28772840

ioanna@lazysnail.design

COLLABS:

Photography by: Yannis Fais

MEET

let's

Jannik Weylandt
‍Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark

T +45 53852840

jannik@lazysnail.design

COLLABS:

Photography by: Yannis Fais

MEET

let's

Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece

T +30 2810344750

maro@lazysnail.design

COLLABS:

Photography by: Yannis Fais

Need our point of view? Let’s go through your needs in one insightful free hour.

Let’s get together!

Please fill in the contact form and we will reach out to you. We can either arrange an online meeting or, even better, a face-to-face meetup.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Let’s get together!

>info@lazysnail.design

services

Lazy snail ApS
Rådhusstræde 5, 1.
DK-1466
Copenhagen K
Denmark
T +45 5385 2840

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Services

Year

2017

Client

Savoidakis s.a.

awards

German Design Council Awards 2020

ServiceS

Year

2017

Client

Savoidakis s.a.

Product packaging that feels like home

‍

Savoidakis Bakery and Patisserie joined forces in creating a new baked goods range.

And it was our task to design the visual identity of these delicious products so that they would stand out on the shelf in grocery stores in Greece and abroad.

‍

Guided by their philosophy of “quality comes first, no matter what we do” we were to name the new range, develop the strategy, visual identity, positioning, and packaging design that could accommodate their ever expanding range of baked goods.

‍

So the challenge was to create a packaging design that would be easily recognizable as a brand, yet would still leave plenty of room for different products to be introduced into the range.

‍

Olimera means “all day” in Greek.

It stands for the fact that these products can be consumed at any point, as part of breakfast or a meal, or as a midday snack.

Dressed in white, the primary choice of color signifies the wholesome and pure ingredients used in the products.

‍

We added a light color palette to further accentuate the freshness associated with the bakery.

The key to our branding approach is the handwritten typography style.

Every single character is handcrafted, giving the packaging a personalized and homey feeling, while also differentiating among products within an ever expanding range and achieving shelf standout.

see relevant work

see relevant work

MEET

let's

Ioanna Drakaki
Head of Design - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark
‍

T +45 28772840

ioanna@lazysnail.design

COLLABS:

Photography by: Yannis Fais

MEET

let's

Jannik Weylandt
Managing Director - Partner

Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark

T +45 53852840

jannik@lazysnail.design

COLLABS:

Photography by: Yannis Fais

MEET

let's

Maro Tsagkaraki
Project Manager

Ainikolioti 6
GR - 71201 Heraklion
Greece

T +30 2810344750

maro@lazysnail.design

COLLABS:

Photography by: Yannis Fais

Need our point of view? Let’s go through your needs in one insightful free hour.

Let’s get together!

Please fill in the contact form and we will reach out to you. We can either arrange an online meeting or, even better, a face-to-face meetup.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Let’s get together!

>info@lazysnail.design

Product packaging that feels like home

Savoidakis Bakery and Patisserie joined forces in creating a new baked goods range.

And it was our task to design the visual identity of these delicious products so that they would stand out on the shelf in grocery stores in Greece and abroad.

Guided by their philosophy of “quality comes first, no matter what we do” we were to name the new range, develop the strategy, visual identity, positioning, and packaging design that could accommodate their ever expanding range of baked goods.

So the challenge was to create a packaging design that would be easily recognizable as a brand, yet would still leave plenty of room for different products to be introduced into the range.

‍

Olimera means “all day” in Greek.

It stands for the fact that these products can be consumed at any point, as part of breakfast or a meal, or as a midday snack.

Dressed in white, the primary choice of color signifies the wholesome and pure ingredients used in the products.

We added a light color palette to further accentuate the freshness associated with the bakery.

The key to our branding approach is the handwritten typography style.

Every single character is handcrafted, giving the packaging a personalized and homey feeling, while also differentiating among products within an ever expanding range and achieving shelf standout.

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Product packaging that feels like home

Savoidakis Bakery and Patisserie joined forces in creating a new baked goods range.

And it was our task to design the visual identity of these delicious products so that they would stand out on the shelf in grocery stores in Greece and abroad.

Guided by their philosophy of “quality comes first, no matter what we do” we were to name the new range, develop the strategy, visual identity, positioning, and packaging design that could accommodate their ever expanding range of baked goods.

So the challenge was to create a packaging design that would be easily recognizable as a brand, yet would still leave plenty of room for different products to be introduced into the range.

‍

Olimera means “all day” in Greek.

It stands for the fact that these products can be consumed at any point, as part of breakfast or a meal, or as a midday snack.

Dressed in white, the primary choice of color signifies the wholesome and pure ingredients used in the products.

We added a light color palette to further accentuate the freshness associated with the bakery.

The key to our branding approach is the handwritten typography style.

Every single character is handcrafted, giving the packaging a personalized and homey feeling, while also differentiating among products within an ever expanding range and achieving shelf standout.

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