Services
Year
2016
Client
Evercrete SA
awards
ServiceS
Year
2016
Client
Evercrete SA
An olive oil packaging with a flavor of tradition
When Cretan Mythos asked us to help them rebrand and relaunch their range of olive oils produced in Crete, it didn’t take us long to jump aboard.
Because their story is the story of pure extra virgin olive oil. And that’s a fascinating story to narrate.
Our inspiration came from the archetype of the village.
Not only as a location, but as a rich tradition of practices and methods that blend with the landscape and create, unmistakably, generation after generation, naturally delicious oil.
Everything starts with the olive tree. From one product category to another, the packaging tells the story of how a mere olive transforms into a full set of delicacies that epitomize Mediterranean gastronomy.
The story of olive oil is the story of Crete.
Scenic rural scenes of people involved with traditional oil picking come together with the Cretan landmarks, signifying the location but also the time withstanding tradition that gives us PGI and PDO olive oil.
Nature takes over on the labels of the infused balsamic vinegar, and vinaigrette sauces, featuring illustrations of characteristic Cretan herbs and other ingredients that provide a visual hint of what you can expect to taste.
To capture the raw beauty of Cretan rural life, we used the engraving technique, visually hinting at the ‘back to the roots’ style of olive oil production.
White is ever present on all of the packaging hinting to the purity of the products. As for the logo, we used an element of Minoan art, the lily, in the backdrop of the characteristic brown of the ceramics of the era.
The result is a distinct packaging design that tells the story of this amazing product, a tale as old as time, offering an insight into why every taste of it is just so special.
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MEET
let's
Jannik Weylandt
Managing Director - Partner
Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark
T +45 53852840
Managing Director - Partner
Rådhusstræde 5, 1.
DK-1466 Copenhagen K
Denmark
T +45 53852840
jannik@lazysnail.design
COLLABS:
Photography by: Jannik Weylandt
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