Tsatsakis baking industry

Every so often it’s good to freshen things up!

Since 1998, Tsatsakis S.A. has been using pure ingredients to make baking products inspired by the famous Cretan diet and local tradition.
We were asked to redesign the company’s logo and the packaging of its rusks series, with the purpose of creating more shelf standout and connoting freshness while still referring to the Cretan tradition.

We followed a minimalistic approach, creating a clean-cut package with a pop touch that aims at modernizing the series. The color combination of white, yellow and black, along with the oval cuttings create a fresh looking image that catches the eye of the hungry rusk lover.