Paralos Hospitality blue background paralos logo white
Paralos Hospitality web
Paralos Hospitality is a management company that operates four hotels located in Greece.
With the goal of expanding in the next few years, Paralos Hospitality required a unifying visual identity covering all aspects of their many services.
We wanted a minimal identity that would resonate with the hotels’ everlasting aesthetics and allow for slight modifications to cover each need. Sharp yet organic, the logo together with the hotels’ monograms act as the protagonists here. To embrace all, the Paralos Hospitality management identity follows the same visual principles with a classic navy blue as its main color. The hotels are divided into four categories and each category comes with its distinctive color palette.
We completed the design with clean-cut, sharp typography.
Created applications that included stationery, icons, signs, promotional material as well as the art direction of the company’s and the hotel's web appearance in collaboration with Eyewide.