Mr. Vertigo


Why pull a rabbit out of a hat when you can pull out a bottle of wine instead?

Inspired by the charmingly magical novel "Mr. Vertigo" by Paul Auster, boutique wine and spirit store Mr. Vertigo is located in the exclusive Kolonaki area in Athens.

We were asked to build on the existing logo and the visual identity of the brand while allowing for flexible use of the design so that it could be applied to the different materials needed for the store's services and events.
Keeping the black and white aesthetics and the 1930s American style, the logo's wine bottle features in all applications in various versions, always in line with the concept of ​​"magic."

Magic and wine, what's not to like?

For more magic have a look at the exclusive Mr. Vertigo gift catalogue we designed.