Visual identity for an accounting company Visual identity for an accounting company
The Accounting Firm Foroepilisis, located in Greece, offers accounting and tax solutions for businesses and individuals.
We redesigned their visual identity, focusing on a minimal look to match with the precise and accurate character of their consulting services.
The aim was refreshing the identity while successfully communicating the brand’s organized but out-of-the-box thinking.
We went for a logo that has a strong visual presence with a firm yet playful structure.
A big, bold square, decorated with the shapes of three mathematical symbols—a direct analogy to the three words that come up if you break down the compound word Foroepilisis.
We decided to further use the mathematical symbols as our visual vocabulary. From minimal compositions to patterns, we played around with the symbol shapes and created applications that fit our client’s needs.
Stationery is an integral part of the brand’s workflow and we went on to design a variety of custom-made solutions.
We kept the color palette simple with vibrant deep blue and mint.