Escargots Méditerranée is a company based in Rethymno, producing snails, one of the best Cretan delicacies, for the French market.
Since escargot is often associated with fancy dining, our main objective was to maintain an upmarket image for a product sold in supermarkets.
The simple yet sophisticated, and contemporary design implies a sense of quality. From the silvery lids and the cylindrical bottles to the refined label and serif typefaces, we kept our focus on elegance. To tie it all together, we opted for an artisanal looking tag hanging on a piece of tied twine.
As Pumba from the Lion King so accurately said, “Slimy, yet satisfying.”