Eirini Markaki’s pharmaceutical warehouse logo design, green, white
Eirini Markaki’s pharmaceutical warehouse
With thirty years of experience, Eirini Markaki’s pharmaceutical warehouse is supplying pharmacies all around Crete.
We redesigned the brand’s logo and overall visual identity.
We wanted the design to be modern and stand out without completely cutting visual ties with the established brand. The challenge in this case lies in maintaining the balance between refreshing and preserving the identity visually.
Since the owner’s name has been the brand’s cornerstone throughout the years, we explored different logo versions based on typography. The winning proposal was based on a minimal typeface that revisits the look of vintage pharmacy labels in a playful way and creates a modern layout for the logo.
Additionally, we drew inspiration from the Bowl of Hygeia, the symbol of pharmacy, which traditionally appeared twined by a snake.
We navigated the brand’s needs to come up with custom designs that match its needs. The product catalog, changing seasonally, is a significant tool of interaction between the brand and its collaborators and we wanted it to be practical while in sync with the new identity. We also went on to curate the brand’s website content, its texts and general appearance. The applications for this identity included stationery, signage, packaging, work outfits, car advertising covers, etc.
We kept our colour palette minimal, using the classic black and white with a pop of green for the logo. Some of the applications come in two colour combinations that match the colors used in the previous identity: red and green.