Rebranding a Danish FMCG for 3 foreign markets
This workshop provides participants with the opportunity to work on a hypothetical brief about a Danish FMCG (fast-moving consumer good) in need of rebranding, in order to enter foreign markets. Participants will practice decoding a creative brief for the 3 new markets and translate it into a draft logo and packaging proposals.
Graphic designer Ioanna Drakaki and illustrator Kostas Kiriakakis will share relevant lessons and insights gleaned from their experience in helping companies to rebrand and expand internationally.
The aim of the workshop is to provide participants with an instructional, yet challenging experience designed to broaden their perspectives.
Organized by HK, 8 at Weidekampsgade 8, 2300 København